Global Enterprise & Private Equity Advisory
Experience Transformation partners with global enterprises and leading Private Equity firms to architect, lead, and deliver the complex change programmes that define the next chapter of their growth — across 65 markets worldwide.
— Who We Are
Experience Transformation was founded by Dan Collins — a globally recognised Chief Transformation Officer with 35 years and 65 markets of enterprise transformation delivery. Every engagement is personally led by Dan at Principal level, supported by a network of senior practitioners and specialist partners assembled to match the mandate.
The model is deliberately flexible. Depending on the engagement, Dan works alongside client leadership teams, supplements existing consulting partners, or brings in senior specialists from a global network — whatever the programme requires. The constant is senior-level accountability from day one through delivery.
We have repeatedly displaced Tier-1 consulting firms (McKinsey, Deloitte, Accenture, KPMG, Bain) on high-stakes mandates where prior engagements had stalled or failed. The edge is operational credibility — having been in the engine room, not on the touchline.
Senior advisors who have owned P&Ls, led global programmes, and operated across 65 markets — not career consultants.
We align our commercial model to your results. Accountable for delivery, not just recommendations.
Active delivery presence across North America, Europe, Asia-Pacific, Middle East and Latin America.
Deploying GenAI, LLMs and multimodal AI to enhance outcomes across every transformation dimension.
— Our Services
From strategy through execution, we cover the full transformation lifecycle — integrating digital, business and customer transformation for Fortune 500 and Private Equity-backed organisations across all major sectors.
Evidence-based diagnostic, future-state design, and business case development that earns board commitment and defines the transformation ambition.
Integrating GenAI, LLMs, CRM and digital infrastructure to translate technology investment into measurable commercial outcomes at enterprise scale.
Rebuilding the organisation around the customer — improving acquisition, retention and satisfaction whilst simultaneously eliminating structural cost.
Pre-deal transformation diligence, 100-day planning, and portfolio transformation that accelerates returns through the full PE investment lifecycle.
Rapidly eliminating structural inefficiency, restoring commercial momentum, and delivering material cost reduction in organisations under pressure.
Day-one readiness, deal-value capture, and cultural integration for M&A transactions — protecting value and accelerating returns post-close.
— Sectors
Effective transformation demands genuine industry depth — not surface-level familiarity. Our practice spans Financial Services, Technology, Automotive, Consumer Goods and Telecoms, with 35 years of cross-industry pattern recognition that consistently accelerates results.
— Our Approach
A consistent methodology, refined across 35 years and 65 markets, underpins every engagement. Rigorous without being rigid — built on four interdependent pillars that translate complex strategy into measurable operational results.
Every engagement is individually scoped and senior-led. You will always have a Principal-level advisor as your primary point of contact.
Rapid, evidence-based assessment of the customer, commercial and organisational landscape — identifying root causes, not symptoms.
Design of a holistic transformation blueprint spanning strategy, operating model, digital infrastructure and customer-led outcomes.
Hands-on C-suite leadership of cross-functional delivery teams, keeping every business unit pointed the same way, moving fast, and accountable.
Institutionalising new capabilities, behaviours and metrics so that transformation outcomes are sustained long after the engagement concludes.
Founder & Managing Partner
CNBC International Commentator
— Our Founder
Dan Collins is a globally recognised Chief Transformation Officer and the Founder of Experience Transformation — a specialist professional services firm at the intersection of digital, business, and customer transformation.
With 35 years operating across 65 markets, Dan has partnered at C-suite level with Coca-Cola, Microsoft, SAP, Volkswagen, American Express, Samsung and dozens of other Fortune 500 organisations. A regular CNBC International commentator and widely published author on enterprise transformation, he combines strategic rigour with the execution credibility of having led transformation at the highest levels globally.
— Latest Thinking
Dan publishes strategic briefs and perspectives for Fortune 500 CEOs on enterprise transformation, digital and AI strategy, customer-led thinking, and Private Equity value creation. The latest brief addresses the existential imperative of customer-led transformation in financial services.
Why deeper customer understanding is the foundation of effective financial services transformation
Customer-led transformation has moved from a competitive differentiator to an existential imperative for financial services. Institutions that lead grow revenues up to 15% faster, reduce costs by 15–20%, and retain customers at dramatically higher rates. Those that lag face accelerating attrition and structural disadvantage.
Where production AI is genuinely delivering value, where the contrarian evidence sits, and what Fortune 500 leaders should do now. 16 pages.
Read the Brief97% of organisations have invested in big data. 24% use it to make decisions. A CEO's guide to closing that gap. 21 pages.
Read the BriefSix in-depth articles, three strategic briefs, and two whitepapers — all free and available now.
All Insights & Perspectives →Speak with Dan or one of our senior advisors. No obligation — just a candid conversation about where you are and where you need to go.